The Häagen-Dazs Shopping Company, Inc. seeks operators who choose Häagen-Dazs because they believe the brand can help them achieve their personal and financial goals through product excellence, superior customer service and a franchise relationship based on dedication and integrity.

1. Request for Contact - Applicant submits a franchise application with third party documentation of assets (e.g. bank statements, etc.) Based on a review of the Request for Consideration, Häagen-Dazs determine whether to send Federal Disclosure Document and Application.

2. Applicant Interview - Upon approval of the financial application and if information suggests that the applicant is an appropriate franchise candidate, he or she will be invited to an interview at Häagen-Dazs Shoppe Company headquarters in Minneapolis, MN.

Application and Financial Qualifications

3. Franchise Agreement - A non-location specific Franchise Agreement will be issued upon completion of successful interview.

Steps 1-3 typically range from eight to twelve weeks for completion.

4. Site Review - Franchisee identifies and analyzes a proposed Shop site (Shoppe Company provides guidelines for analyzing location).

5. Construction - Shopping Company provides franchisee's architect with design information, which the architect uses to design a Shop. Construction begins after Shoppe Company approves the final plans.

6. Training - Franchisee successfully completes a 12-day Häagen-Dazs Shop training class held in Minneapolis, MN.

7. Shop Opens - Start scooping and have fun!

Steps 4-7 vary greatly. While some projects can take six months to complete, other projects may take up to five years for completion.

    "You are all professional but also very fun- and that is what ice cream is all about, right?!"
Kim Stoker,
Salt Lake City,
UT
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